CSR Communication Strategy

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Communication of the CSR projects and its impact further reinforces the company’s commitment to be socially responsible.  Hence the communication of the CSR strategy and projects to the stakeholders is as important as the CSR programme itself.

How Consultivo Can Help you?

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A proper CSR communication can increase the brand image of the company to multiple folds and thus necessitates the importance of having a communication strategy. Being experts having strong communication skills, Consultivo can prepare CSR communication strategy which would include identification of stakeholders, modes & method of communication for the stakeholders, frequency, timeline content development etc.

Consultivo uses different Corporate Social Responsibility communication strategies that are adapted individually, case by case to the needs and standards of the company and its environment. All these Corporate Social Responsibility communication strategies are also separated into internal and external measures and are adjusted to the status of the project. We work on project levels from local to international, with years of experience in transforming internal CSR projects to broadly accepted and acclaimed company measures.

We uniquely offer specialized company, project and product (re)branding as Social Responsible Enterprises which can boost your market position and increase sales attracting new clients.

Objective

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Communication of the CSR projects and its impact further re-in forces the company’s commitment to be socially responsible. It also enhances the brand image by sending the message to all its stakeholders thereby increasing credibility. Hence the communication of the CSR strategy and projects to the stakeholders is as important as the CSR programmes itself.

Methodology

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Communication steps during CSR Projects:

  1. Introduction – Announcement and explanation of the process, its goals and benefits to the employees, partners, shareholders, consumers, suppliers, and all other stakeholders. Designing measures tailor made to all participants in the process as well as all employees, major stakeholders and opinion leaders.
  2. Supportive – during the project. Depending on the size/scale of the project there will be different communication steps:
  • Awareness raising
  • Involvement measures
  • Dialogue structures
  • Information on progress
  • Image creation
  • Research usage

Depending of the need and duration these measures will be internal (employees) and/or external (partners, suppliers, stakeholders)

3. Final:

  • Internal (Involving – communicating the individual roles and benefits for all stakeholders) next steps, learning and new achieved standards
  • External:
  • New positioning and strategy
  • New look and feel
  • New philosophy/ message/ themes
  • New audio and visual communication language, tonality
  • New communication channels and media
  • Eventual rebranding (process starts with the CSR project)

Additional Individual communication tools

Reporting

  • Annual reporting
  • CSR Report based on GRI
  • COP according to UNGC
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