Assessing impact of Corporate Social Responsibility programmes
The construction company, a Public Sector Unit is in the business of engineering, civil, mechanical products aiming to provide services through a range of modern construction equipment with a high degree of expertise. The company had been implementing several CSR programmes as per the DPE guideline until the enactment of the Companies Act 2013 section 135.
Before the Act came into force, all the Central Public Sector Enterprises (CPSE) were following the CSR guidelines issued by the Director of the Ministry of Heavy Industries and Public Enterprises since 2010 wherein all the CPSE were supposed to allocate 1%-5% of the PAT of the previous year for Corporate Social Responsibility (CSR) and sustainability activities. CPSE Guidelines (Revised) on CSR and sustainability became mandatory with effect from 1stApril, 2013. However, w.e.f 1st April, 2014, CSR under Section 135 of Companies Act 2013 became applicable to all the CPSEs & the DPE guidelines were superseded by the same.
The projects undertaken by the company included skill development programmes, construction of computer labs cum vocational training centre for girls, construction & renovation of toilet blocks in schools under Swach Bharat Abhiyan, rain water harvesting under water management programme & training on CSR & sustainability.
The objective of the programmes were to address the basic needs and improving the quality of life of the deprived, under-privileged, neglected and weaker sections of the society. As per the CSR strategy, the focuses of CSR programmes were livelihood, sanitation & hygiene and environment.
The company had been implementing the programmes since last few years but were unable to measure the benefit of the programmes on the beneficiaries. In absence of the same, the company was unable to ascertain the effectiveness of the programmes & the achievement of its CSR goals as per its CSR strategy.
What we did
Our team started working on the challenges by preparing questionnaires for survey depending on the type of project, objective, target beneficiaries etc. The impact assessment process included making a detailed organisational study starting from conducting survey of the beneficiaries for collecting relevant information and performance data, onsite inspection, observation and interaction with respective departments for identification and collation of relevant information. The data were analysed through statistical data analysis which led to the impact of each of the programmes on the beneficiaries.
The project concluded with a comprehensive report on the findings of the impacts caused by the programmes including the benefits, the actual outreach, achievement of the actual goal versus the targeted and feedback of the beneficiaries.
The impact assessment carried out by our team for various CSR activities undertaken by the company provided a realistic picture of the effect of the same on the society at large. It helped the company to measure the actual accomplishment of their CSR goals. The impact assessment not only visualised the improvement but also highlighted the gaps and the areas which required more improvement or attention to achieve the ultimate goal of their policy.
The impact assessment led the company to identify the gap between the actual impact & the targeted and thus became an important input & tool for decision making for the CSR committee.
As a result of the assessment, the company could analyse the root cause for the gaps in the achievement, verify the implementation of the programme & its effectiveness, relook into its CSR strategy & goals and take corrective action wherever applicable.
Consultivo thus contributed to the social sustainability of the company by helping in maintaining its commitment to the society & its stakeholders at large.